Ownership, executives and board members

ProActive is a private owned limited company with headquarters in Frederiksberg.

The ownership group consists primarily of ProActive Holding 2008 A/S as well as employees and a few external investors.

ProActive Holding 2008 A/S ownership group consist of the company’s management and board of directors.


Max Sejbæk, Founder and CEO

Max Sejbæk is co-founder of ProActive A/S and has been the CEO since 1997. Max is the former director of CM&M and he holds a M.Sc. in international Business Economics from Aalborg University and he studied MBA on University of California. Max has the overall responsibility of the company with focus on operations, finances and external stakeholders. Max also acts as lecturer and is on the board of directors in, Libris Media A/S, ProActive Freelance and ProActive Holding 2008 A/S.  

Gorm Priem, Partner and Director

Gorm Priem started in ProActive A/S in March 1999 as a project manager. Since then Gorm acted as chief of development, COO and is now Director. Previously Gorm worked at M&P e-marketing and holds a bachelor degree in philosophy and computer science from University Copenhagen. Furthermore he has an Exectutive MBA from Denmarks Technical University. Gorm has the overall responsibility for the strategy process, business development and concept development. In addition, Gorm holds the responsibility for a number of ProActives greatest customers and frequently operates as a strategic advisor and presenter. 

Mikkel Aude, Partner and Director

Mikkel Aude has been in ProActive A/S since February 2000. Mikkel holds M.Sc. business economics and law from Copenhagen Business School and he previously worked as a Manager in Deloitte Corporate Finance. Mikkel has the overall responsibility for sales, partners, account management and ProActive West (Aarhus, Aalborg and Odense). In addition Mikkel has the responsibility for a number of ProActives greatest customers and is in the board of directors in ProActive Freelance and ProActive Holding 2008 A/S. 

Martin Sams, Partner and Director

Martin Sams was previously employed as a Senior Consultant in ProActive and returned to the company in 2006 when he joined the group of directors. Martin has the overall responsibility for ProActives public team as well as wagers in Mobility and Business Intelligence. He is also responsible for a number of key customers. Martin’s latest employment outside of ProActive was as a Manger in BearingPoint Nordics and he used to be a consultant at Arthur Andersen Business Consulting. Martin holds a M.Sc. in quality management for Aarhus School of Business.

Henrik Kim Christensen, Partner and CTO

Henrik Kim Christensen was previously employed in ProActive as a solutions architect and chief of the development team and returned to the company in 2010 and joined the group of Partners as CTO. Henrik graduated from DTU and previously ran his own consultancy. Henrik has the overall responsibility for ProActives technological wagers and the usage of the latest technology from Microsoft. In relation to this he is a recurring speaker at Microsoft Events. Besides technical presales, Henrik is a part of a number of internal delivery teams for the most important customers, where he provides strategic counseling and sparring. 

Board of Directors

Preben Damgaard, Chairman of the Board

Preben Damgaard, founder of Damgaard Data and previous director in Navision and Microsoft Business Solutions, enter the board of directors in 2003, and was elected chairman in 2005. Preben is also chairman at Cirque A/S and 7N A/S and board member at A.O. Johansen. Preben had a long and successful career within IT and is today engaged in a number of advisory assignments for Danish and foreign companies. 

Henning Kruse Petersen

Henning Kruse Petersen comes from the financial sector, where he was the director in some of Denmarks largest financial institutions, including Nykredit. Henning was also a part of the establishment of SPEAS, which is the first Danish publicly listed company that gives a broad group of private investor’s access to investing in Private Equity funds.  

Peter Colsted

Peter Colsted works as the CEO at the IT security company, Secunia. Peter comes from a position as Senior Director in EMEA Specialist Sales at Microsoft, where he was responsible for deploying and developing new business areas for Microsoft in Europe, the Middle East and Africa. Overall, Peter has been with Microsoft since 2000, and thus he entered ProActives board of directors with a solid background and knowledge, which has great relevance for ProActives core business.