CBS targeting communication to 20,000 students with IntraActive Intranet
Copenhagen Business School optimizes communication to 20,000 students with IntraActive Intranet.
CBS has implemented IntraActive Intranet in order make life as a student a lot easier by allowing easier access to the important information.
CBS is one of Denmark's eight universities and has approximately 20,000 students and 1,500 employees - researchers, Ph.D. students and administrative staff. Every year a large number of new students with very different backgrounds start at the school; international students who do not speak Danish, students with a professional career next door, in exchange programs and much more. A complex organization with many different needs that must be met.
In more than 10 years, CBS student administration has been using a website to launch information to the students; a website without a log-in functionality and thus without the opportunity to distribute personalized and targeted information. This resulted in a very large and unmanageable site-hierarchy that took a long time to learn to use as a student and required many clicks to find the desired information. All in all, a time-consuming affair for both students and the administration staff.
Relevant information for each student
Hence, CBS needed a modern solution to be able to personalize and target the communication to individual students and to make it easier for students to navigate and find the desired information.
The solution provided by ProActive is a modern intranet based on IntraActive Intranet and SharePoint Online (Office 365), which provides students with one central main entrance for both general and personalized content and which they at any time can access from their mobile devices. The intranet naturally has a recognizable design line that matches the CBS brand and web design www.cbs.dk.
In addition, the intranet is integrated with the student administrative system STADS (which handles users, submission for classes and exams) and logics that ensures that each student automatically receives the information that is relevant to her. In this way my.cbs.dk is an intranet, that is highly tailored CBS' size and complexity.
“With our new intranet, we have a great tool for targeting our communications to our 20,000 students. This means that it's far easier for each student to be informed and stay informed on what is most relevant for her or him. The information, so to speak, finds its way to the students. So in that way life has become a lot easier for both the students and for us in the administration.”
Pernille Sølje Weiglin, Project Manager & Business Partner, CBS.
ProActive has helped CBS to design and implement the solution in a process where students have played a very active role and contributed with input to the solution design so that their perspective on life as CBS students has been largely accommodated.