Brüel & Kjær

Brüel & Kjær

Brüel & Kjær transform their business with a targeted cloud strategy

By moving the entire organization's IT infrastructure into the Azure cloud, Brüel & Kjær Sound have laid the foundation for transforming their business.

Many companies are busy transitioning their business to the new digital reality, where commerce, communication and collaboration take place globally over the Internet. It requires a far more flexible and cost-effective way to operate the company's data center and business applications. Therefore, many companies have started moving their IT infrastructure in the cloud to take advantage of the huge competitive advantages it brings.

This also applies to the old Danish multinational engineering and electronics company, Brüel & Kjær. Brüel & Kjær is a good example of a company that is in the process of converting their entire business to the modern digital reality.


Industry: Manufacturing & Industrial Engineering.
Core Business: Sound & vibration.
Antal medarbejdere: 7.000+.
Geografi: UK, Germany & Denmark.
Workload migrated: Data warehouse, Azure SQL & Azure analysis service.

Brüel & Kjær

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From Beyond Tomorrow to Beyond Measure

Brüel & Kjær has for 75 years manufactured and perfected measuring equipment for measuring sound and vibration. But Brüel & Kjær have been following the trends, and continuously renewed their products to take advantage of new technological opportunities. Likewise, the company is also now at the brink of a new digital age, where data collection and utilization plays a crucial role, in the process of renewing products and organization.

In recent years, Brüel & Kjær have added a number of digital services and solutions to their product portfolio. This was done on the basis of an analysis by Brüel & Kjær in collaboration with the Institute for Futures Studies, with the title Beyond Tomorrow, which analyzes megatrends in product development now and until 2030.

Under the Beyond Measure slogan, Brüel and Kjær are investigating how they can add value to their products by utilizing all the measurement data their instruments collect.

"We have defined our next journey under the word Beyond Measure, which means that we not only want to measure, but we want value from the measurements that are made," Jonas Toft Olesen, Head of IT at Brüel & Kjær says. 


Brüel og Kjær - Cloud Transition

Ved at flytte hele organisationens IT-infrastruktur i Azure skyen har Brüel & Kjær Sound lagt fundamentet for at transformere deres forretning.

Will make use of Microsoft's global sales

As part of Brüel & Kjær's cloud strategy to have their IT platforms and applications delivered and operated as a cloud service, Brüel & Kjær have chosen to move their Microsoft Dynamics CRM platform from a local hosting center onto a Microsoft Azure platform.


"The idea and strategy of moving our services in Azure, is that we want to make use of the global footprint that Microsoft has. This means, that we can provide services to our customers where they are as well as services to our users in the regions where we operate ”.
Jonas Toft Olesen, Head of IT, Brüel & Kjær

Successful Cloud Transition

The CRM platform is used on a daily basis by 720 sales, services and marketing professionals. Thus, it is a highly business-critical application platform that needed to work from day one, so that employees were not hindered from doing their job. Therefore, it was extremely important for Brüel and Kjær that the transition was made in collaboration with a supplier with extensive experience within the field.

We have moved our Dynamics CRM solution to Azure. We made this decision because we wanted to wrap our on-premise solution as a Software-as-a-Service application that is delivered over the Internet and is available to all inclusive partners” Jonas Toft Olesen says.

"The collaboration with ProActive has been good. We have the same culture, share the same values, we have a high professional pride and stand by our words. ProActive has taken great ownership in this transformation and has collaborated well with our internal team."
Jonas Toft Olesen, Head of IT, Brüel & Kjær

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